Giuseppe Solinas

Background

About Giuseppe Solinas

I write, rewrite, edit, translate, and proofread. But above all: I search, research, ask questions, and create connections. I work with words, but first and foremost with ideas. Because behind every piece of writing, there’s a strategy; behind every story, an intertwining of meanings; behind every communication, intentions, and objectives. How do I work? As a copywriter and content editor, I turn both simple and complex concepts into clear, effective, and engaging words. I create editorial and digital content, telling brand stories through storytelling and communication strategies. I do this with agencies, publishing houses, companies, but most importantly, with the people who make them. Currently, I collaborate with M&C Saatchi creating content for the website of a leading company in the energy sector. I research, explore, and write with a tone of voice that resonates with the target audience, conveying what defines the brand and its activities through an ever-evolving network of words, images, and relations. Some numbers (but always lots of letters): • 1400+ articles written on design, interior design, and lifestyle. • 250+ books I’ve worked on, spanning translation, editing, writing, and proofreading. • typos I’ve found and amended (though I haven’t counted them all). What am I looking for? Collaborations and projects with clients who believe their words should carry weight and direction to make a difference: copywriting, brand storytelling, content writing, content strategy, editorial translation. I wrote two theses at two universities in two different countries: a BA thesis on philosophy with cinema at its core, an MA thesis on cinema with philosophy at its core. Two other common denominators: art and communication. Theatre taught me the power of presence and rhythm. Cinema showed me that meaning is created through connections: images, words and sounds speak through editing. Philosophy taught me to look inward, sideways, and beyond the surface. Running, that sometimes it’s better to save your breath. Every day, all of this shapes my work. If I had to sum it up in seven words (more or less): care, curiosity, depth, openness, flexibility, listening, eagerness (to discover and be surprised). If you’d like to exchange a few words (and some ideas), just drop me a line: solinasgiu@gmail.com