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Gleb Cherenkov

Vice President, Brand Solutions Delivery at Kantar

Based in Toronto, Canada

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Seniority

Department

Advertising & Marketing

Location

Toronto

Industry

Market Research

Company size

26K

Contact information

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g•••••••@kantar.com

Phone

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Background

About Gleb Cherenkov

Senior Director at Kantar with 13+ years of Consumer Insights experience in Alcohol, Soft Drink Beverages, Snacks, and other CPG, Services, Automotive, Telecom categories with great skills/experience in brand health/ brand equity tracking studies, copy testing, Innovation (Concept and Product), Syndicated Research, and advanced analytic studies (Conjoints, Path Models, TURF, etc.) • Strong understanding of the TV and Digital creative testing process developed through three years of client and advertising agency consulting on the LINK copy testing process. • Well-developed analytical, problem solving, and leadership abilities complemented by end-to-end project management experience with Fortune 500 clients. • Strong communication skills, working with clients to identify key business issues, work with them to come up with the best solutions, and work on insightful analysis and presentations for the senior client stakeholders.

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