Glen Wolfenden

Background

About Glen Wolfenden

As the Sales Director of Mafi Mushkila Ltd (trading as HeatLoad), I hold a crucial role in steering revenue growth and formulating internal sales strategies. Being part of a family-owned enterprise, my duties extend beyond the conventional scope of a Sales Director (encompassing financial management, HR, logistics, product development, project management and overseeing the general management of our estate). I have spent my entire adult career within the business, gaining experience across nearly every operational and commercial role. This broad exposure has given me a deep understanding of the organisation and its services, while also providing a strong foundation for building meaningful client relationships and expanding my professional network. In the early Mafi Mushkila Ltd was primarily engaged in server migration projects. During this time, I supported the business on a part-time basis while pursuing my studies in IT at college, gaining early exposure to operational processes within the Data Centre services sector. In 2009, I joined the company on a full-time basis as a Heat Load Operative. Over the following years, I progressed into a supervisory position, with core responsibilities that included leading small teams during site installations/decommissions, conducting detailed site surveys, liaising with clients to coordinate project logistics, and ensuring seamless on-site delivery with minimal disruption to client operations. In late 2016, I transitioned into a strategic office-based position as the company’s first Business Development Manager, taking ownership of sales and marketing functions. Over a six-year period, I focused on expanding the company’s client portfolio and increasing revenue through targeted commercial development. This trajectory led to my appointment as Sales Director, where I now lead the organisation’s sales strategy, client engagement, and commercial growth initiatives. Looking to the future, my ambition is to strategically scale the business by prioritising the development of our workforce, enhancing our product and service offerings, optimising warehouse infrastructure and driving innovation in alignment with emerging industry technologies, such as liquid cooling. At the same time, we remain committed to our core mission: delivering the exceptional quality and client-focused services that have defined us from the outset. After all, our company motto is: “Data Centre Testing? No problem!”