Glenn G. Millar

Background

About Glenn G. Millar

Specializes in brand strategy, user experience, business development, customer acquisition and retention.• Has unique ability to see through the consumer’s eyes and transform the company’s marketing process to acquire new customers, accelerate sales frequency, and increase transaction value.• Brings best practices from diverse companies ranging from e-commerce to non-profit to Fortune 500, applying fresh ideas and perspectives that reignite the marketing process.• Sees and seizes upon marketing opportunities others miss. Example: Converted a client’s simple inquiry into a national promotion partnership with the SF Giants baseball team. • Creates and manages a brand strategy that re-aligns the value proposition with customer needs and distinguishes the brand from the competition. • Recognized as an expert, engaging trainer and presenter to all levels from clerical to C Level.• Founder of 3 ventures, including social community that achieved $5M in annual sales in 3 years. • Has managed profit lines up to $20M, and staffs up to 45 in matrix environments. • Living kidney donor and inspirational speaker. See "A Chain of Love - How To Save 5 Lives" https://youtu.be/qy_yU5nch8wAreas of Expertise: Brand Strategy and Product Marketing, User-Experience Design, Pricing Subscription Models, Direct Marketing, Affiliate Marketing, Predictive Analytics, PPC, SEO, Radio, Print, On-line, TV, Public Relations, Business Development and Team Leadership.High Profile Brands: Nabisco Foods, Foster Farms Chicken, Keds Shoes, Olympic Bid Committee and Mick Fleetwood.Specialties: Brand Marketing, User Experience, Problem Solving, Brand Management, Financial Analysis in B2C and B2B environments.