Glenn Go

Background

About Glenn Go

Proven Leader in delivering comprehensive and transformative B2C marketing strategies that increase revenue and encompass brand awareness, digital marketing and e-commerce. Talented Media Manager skilled in generating continuous performance improvements through end-to-end management of content and marketing campaigns; from hands-on intuitive roadmapping and design development to ongoing data analysis and strategic consultation. Product Content Marketer with keen understanding in how to leverage both Above the Line (ATL) wide-audience advertising and Below the Line (BTL) targeted advertising channels to achieve results. Known for working collaboratively with cross-discipline teams to align objectives, develop integrated approaches to strategy, creative and advertising, and meet tight deadlines. Focused on leveraging emerging technologies, industry trends and insights to drive customer acquisition and performance improvements. • Digital & Brand Marketing • Budget & Spend Management • Online Customer Experience • Digital Business Transformation • Product & Event Launches • Short & Long-Term KPIs • Negotiations & Partnerships • Testing & Data Analysis • Project Management • Social Media Strategy My work in higher education is based on a deeply held belief in the role of higher ed in changing people’s lives and the role of an educated populace in creating a more just society and a more equitable world.