Glenn Webster

Background

About Glenn Webster

Marketing leader with deep understanding of digital performance. Highly adaptable across B2B and B2C with experience encompassing online and physical retail, finance, franchise, early years education, transport, holiday travel and telecoms sectors.Leads the strategic marketing direction to build a brand, achieve commercial volume and value trading targets and customer experience goals. Brings everything together through audience identification, brand storytelling, customer acquisition and engagement campaigns, coupled with exceptional customer journeys and customer relationship management programmes.Expert in setting and managing budgets of all levels, commercially minded and focused on measurable outcomes with a passion for the detail. Sets marketing measurement frameworks geared to business objectives and challenges to optimise performance.Can work with sole ownership and equally skilled in managing agencies and leading a team of channel experts across brand strategy, graphic design, digital performance (PPC/SEO/Programmatic/Affiliates), website and app experience, ATL, PR, social media and content and eCRM to plan, test and optimise activity.Provides leadership to the team, invested in recognising individuals and creating a supportive environment that empowers people to develop and be at their best, encouraging and valuing creativity and collaboration. Networks well across a business and external stakeholders winning hearts and minds to achieve common goals.Volunteers to provide specialist guidance and advice on marketing and digital to Aspire, a spinal cord injuries charity, through the marketing and fundraising committee. Having played hockey to International level now has a passion for coaching the next generation from under 8 minis through to senior men’s and ladies squads of all abilities.