Gopakumar Balakrishnan

Background

About Gopakumar Balakrishnan

Gopa co-founded Socialtrait.ai, a one-of-its-kind AI platform that lets users foresee the performance of concepts and creatives even before they are posted live, making it a unique Corporate Strategy dashboard, besides being a game-changing MarTech tool. The start-up is gaining lot of traction in the market with customers comprising of enterprise firms, brand marketers and digital agencies. At Socialtrait, Gopa currently oversees operations, enables industry connections, channel partners and facilitates customer acquisition, besides being involved in the company's strategic direction. Gopa has been in the Information Technology domain for over 20 years, consulting and managing enterprise applications for top global organizations. With varied responsibilities and leadership roles at companies like IBM and Schneider Electric along his career path, he moved to management consulting few years back. In the recent past, as proprietor of Ausind Business Solutions, he provided cost-effective technology solutions for small and medium business (SMB) firms. Although his early expertise has been in ERP applications (SAP in particular) and delivery management, he has recently overseen teams working in AI, Data Analytics, Digital Transformation and "Intelligent Enterprise" technologies like Machine Learning, IoT and Blockchain. Over the past few years, he provisioned "IT right-shoring" avenues for SMB firms in Australia, helping them cut costs and scale up. Partnering with University Research teams and certain overseas firms who specialize in technology services for Energy, Retail and Healthcare sectors, he facilitated smart solutions in the Australian tech context. As an aside, Sports and Yoga energizes him, and he recommends the same energy-health tool to others:)