Gora Melnichenko

Background

About Gora Melnichenko

Passionate marketing professional with 6+ years of experience specializing in performance marketing, paid search, paid social, and analytics. Proven track record collaborating with global media agencies, renowned brands, and a tech startup. Recognized for delivering consistent results and value across awareness, consideration, and conversion funnels. Known for an optimistic and supportive approach, communicating with empathy and transparency across all stakeholder levels. Genuine passions include branding, e-commerce/D2C & product development. Outside of business interests, I love to dive a bit deep into subjects of human nature: philosophy, psychology, theology, neuroscience and sociology. Proficient in designing highly targeted SEM & paid social campaigns based on clients' goals and objectives for efficiency and effectiveness. Curious, staying updated on the latest advertising trends and best practices. Expertise: Paid search and paid social strategy, campaign optimization, A/B testing, keyword research, audience targeting, landing page optimization, ad copy optimization, conversion tracking setup, call tracking software setup, CRO, analytics and reporting. Stoked to meet people who are on a journey to pursue things meaningful and fulfilling! Always open for a quick coffee chat. Just DM!