Verified recordSporting Goods

Gordon Black

Director Media Effectiveness at Adidas

Based in Amsterdam, Netherlands

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Seniority

Director

Department

Advertising & Marketing

Location

Amsterdam

Industry

Sporting Goods

Company size

67K

Contact information

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Email

1 credit

g•••••••@adidas-group.com

Phone

5 credits

+31 ••• •••• ••••

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Background

About Gordon Black

A proven leader with a strong background in advanced analytics. I combine marketing theory, statistical analysis and marketing practice to develop the media strategy for a portfolio of brands that I feel passionate about.From my studies and real world experience I have seen that, while consumer behaviour may not always be rational, it can be measured and more importantly predicted. There can be a great risk when generalising marketing theory and an even greater risk from relying on statistical analysis alone. There must always be a performance loop, with innovation ensuring you are the pinnacle of your industry and constant evaluation to ensure success is defined, refined and realised.

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