Gordon Forsyth

Background

About Gordon Forsyth

Strategic and results-oriented digital leader with extensive experience guiding organizations through complex digital transformations. Expertise in developing and executing customer-centric digital strategies, building high-performing digital marketing teams, and implementing enterprise-scale digital platforms. Proven ability to drive revenue growth, improve user adoption, enhance customer experience and increase CLV in multiple industries, including pharmaceutical, health and beauty, fintech, insurance, manufacturing, construction and higher education. Expertise: • Digital business strategy, experience strategy, product management, product development, digital marketing, content management and analytics • Executing digital experience initiatives across primary platforms, such as Salesforce, Adobe, Google, Braze and more. • Implementing enterprise and headless CMS platforms, including Adobe, Sitecore and Contentful. Thought Leadership (see Publications for details): Transformation@Work Podcast: The Power of Experience Innovation (October 2023) Execute an Experience-Centric Strategy to Accelerate Growth (March 2023) Ahead of the Curve Podcast: Digital Brand Building in Higher Ed (August 2021) CCW Online 2020: Experience Mapping & Data-Driven Marketing (September 2020) Digital Trailblazers (Interview)- Medium (May 2020) CIOReview Magazine – Top 10 Adobe Partners To Watch (Feb2018) Adobe Webinar – Using Contextual Experience to Improve Student Recruitment in Higher Ed (Oct2017) The Digital Universe – Understanding the Collaborative Connections that Drive Digital Success (Dec2016)