Gorkan Ahmetoglu

Background

About Gorkan Ahmetoglu

Dr Gorkan Ahmetoglu is an Associate Professor of Business Psychology at University College London (UCL) and the co-founder of Meta Profiling Ltd. He is the Director of the Business Psychology programme at UCL and has previously held the positions of Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London. He has also taught at London’s City University and Heythrop University. Gorkan is the author of Personality 101, the editor of the Wiley Handbook of Entrepreneurship, and has published numerous articles and reviews in leading academic journals as well as author for business magazines such as Harvard Business Review, Management Today, and Marketing Magazine. Dr Ahmetoglu is a leading expert in assessing human potential and a business adviser and speaker in the areas of entrepreneurship/innovation, consumer decision-making, and marketing strategy. He is also an associate to Harvard’s EFL Global. Gorkan consults to organisations and governments nationally and internationally, and frequently appears in media as expert adviser. His clients include LVMH, Unilever, Red Bull, McDonald's, Allianz GI, HSBC, ABF, Mars, Ford, Tesco, Sainsbury’s, Asda, McKinsey & Co, BBC, Channel 4, Channel 5, the Office of Fair Trading, the Intellectual Property Office, Abu Dhabi Executive Office, and the British Brand Groups.