Grace Guo

Background

About Grace Guo

Thank you for coming to my profile! I’m a multidisciplinary product designer who integrates creativity, technology, business, collaboration, and product thinking to craft impactful, user-centered designs. Professional Experience - Insurtech At Igloo, I redesigned the B2C website by leading the entire design process, including user research, interviews, data analysis, journey mapping, design system building, and end-to-end user flows. This rebranding effort successfully increased the conversion rate by 15%. In collaboration with Kredivo, a leading financial company, I spearheaded the development of a B2B2C platform, launching an insurance product from 0 to 1, bringing the concept to life- E-commerce At Radiate the Future, I built a digital B2C platform for Xinian, a renowned jewelry brand. By deeply analyzing user journeys in personalized jewelry, I crafted tailored solutions that led to a 32% increase in click-through rates and a 47% rise in new user registrations- Fintech Collaborated with machine learning developers to design transparent and user-friendly financial tools, empowering users to manage their finances with confidence and ease. AI Creative Engineer & Artist I have a passion for integrating cutting-edge technology with innovative design solutions. A notable project includes an AI-driven exhibition created in collaboration with The Firehood. The exhibition engaged over 500 participants, achieved a 100% task completion rate, and earned a 95%+ satisfaction score. This project is featured in my online portfolio. Design Philosophy I’m passionate about transforming traditional industry services into innovative digital solutions. I aim to create interfaces that are accessible, transparent, and user-friendly, delivering seamless experiences to users worldwide. I’d love to share more about my journey and exchange insights with you! Let’s Connect!