Grace Gurda

Background

About Grace Gurda

Experience strategy is at its best when it is grounded in real feedback and leads to decisions that matter. Specializing in customer experience, employee experience, and market research, I work with brands across the goods and services space to build programs that connect insight to action. From standing up scalable Voice of Customer platforms to designing thoughtful employee engagement strategies and running agile research to support product or brand direction, the work is all about helping organizations listen with intention and respond with clarity. Experience data is only powerful when it is paired with operational context. That is where the focus stays. Helping teams bring customer, employee, and market feedback into everyday decision-making ensures that actions reflect what people actually need. The goal is always long-term partnership, practical impact, and trust built through meaningful conversations.