Grace Huan

Background

About Grace Huan

I’m a results-driven marketing leader with a proven track record of scaling consumer brands, driving new customer acquisition, and maximizing retention. With expertise spanning full-funnel marketing, e-commerce management, and performance marketing, I’ve successfully managed multi-million-dollar budgets, optimized P & Ls, and led high-impact teams at brands like J.Crew, Farmacy Beauty, and Elysium Health.I thrive at the intersection of strategy, execution, and financial acumen, turning insights into action to drive sustainable revenue growth. Whether launching new acquisition channels, refining CRM and retention strategies, or building seamless omni-channel experiences, my approach is data-driven, customer-centric, and results-oriented.Expertise & CapabilitiesFull-Funnel Marketing – Specializing in new customer acquisition, lifecycle marketing, and retention strategies to drive sustainable growth and increase LTV.Performance Marketing – Managing and optimizing media spend across Facebook, Google, Podcast, Radio, and Direct Mail to lower CAC and maximize ROI.P&L Management – Strong financial oversight, including budgeting, pricing strategy, and profitability optimization to align with growth targets.E-Commerce Management – Leadership in growing DTC businesses, including Shopify platform management, fulfillment operations, UX optimization, and engineering partnerships.Subscription Growth – Expert in LTV expansion and churn reduction, with hands-on experience in optimizing complex pricing models.DTC & Omni-Channel Strategy – Skilled in scaling digital businesses alongside retail and third-party distribution (Sephora, Amazon, and brick-and-mortar stores).Influencer & Affiliate Marketing – Driving brand awareness and customer acquisition through high-impact influencer collaborations and affiliate partnerships.