Grace Scism
Director of Communications at Hilton Central School District
Based in Rochester, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Rochester
Industry
Primary and Secondary Education
Company size
367
Contact information
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Background
About Grace Scism
Experienced writer, writing everything from feature articles to annual reports to newsletters to hard news. Built a school district web site from the ground up and am solely responsible for maintaining it. Master’s degree in strategic marketing with coursework in new media, strategic brand management, assessing marketing performance, IMC, and advertising. Manage social media accounts for local school district. Headed a communications campaign for a $27.4 M capital project campaign and $20 M school budget, voted on by residents on the same day, in the most difficult school budget year in decades. Both propositions passed. Excellent organizational and creative skills, and accustomed to strict deadlines. Specialties: Writing, editing (AP), photography, message strategy, branding, project management, social media, special events.
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