Grace Surya

Background

About Grace Surya

Seasoned brand, marketing and digital strategy director with various industries background, from media to retail, FMCG, luxury tourism and tech start Leading the Marketing Strategy for Flash Coffee, retail coffee chain brand, in Indonesia to become the biggest & exponentially-grown market across Asia region. Successfully launched Grab’s first brand campaign in Indonesia, increasing users’ awareness by 10%, engagement and conversions in less than 1 year Developed Uber Indonesia User Acquisition Marketing team, successfully decreased the startup’s CPA for Indonesia market by almost 50%. Successfully lead Mobile First digital project in the market, which resulted in almost 40% increase of active visit rate to nz.com and 10% conversion increase from the market to New Zealand #tourism Successfully brought New Zealand's Brand Preference score from 68% to 83% in Indonesia in less than a year. Successfully increased market's FMCG brand engagement with Coca-Cola in the market through Indonesia's FIFA World Cup 2014. Successfully held DC Skate Asia Tour in Indonesia bringing Nyjah Huston,#1 World skater, to Jakarta in 2013 resulting in the increase of the retail chain brand’s preference by 21%.