Grace Tay

Background

About Grace Tay

Brand Strategist • Editor • Creative • I'm a results-driven brand and content strategist. I consult for and manage marketing communications. I can finetune the nuancing of your messaging. I'm an armchair entrepreneur, have ideas swimming in my head, but no bandwidth to get or keep them going for now. I believe in social enterprise and have at least two ideas I plan to kick off once I find the right partners and opportunity. Hit me up to chat about this! Also a nerd at heart. Also always curious. I'm always keen to learn how to be better at sustainability, minimalism, productivity, and connecting with people. I devour self development books and content, but wish my memory were better to remember it all, and wish harder that I can apply those learnings properly when the time comes. Over the course of 20 years in publishing, I've held editor positions in a slate of luxury magazines, counterbalanced by years in news. My editorial career has indulged my love for wordsmithery and allowed me to dive into the minds of successful, creative and genuinely inspiring people. An unexpected highlight of magazine life was full-on event organisation. Occasions included L'Officiel magazine's 10th anniversary party that was also the opening bash of the brand-new Zouk, and pulling off a very successful "40 Under 40" networking event on a cruise ship where we also crammed in individual profile photoshoots and video interviews. Agency work entails branding and marketing, content marketing, editorial strategy, graphic design, including web development (which I secretly think is my true love), public relations and regional events organisation. I have helped companies with crisis communications, and C-level professionals achieve specific goals with finely astutely crafted messaging when dealing with the media. Every career move has further shaped my business development and management competencies, and made me value my role as mentor to team members more. Work aside, I've tenaciously grown my digital, tech and business skillsets through frequent courses and bootcamps to stay relevant. These include digital marketing, B2B marketing, data analytics, UX/UI, corporate and personal branding, blockchain, product management and advertising design. I'm an idealist and/but am not averse to making hard decisions. I believe in hiring and building a team based on ethos and ethics, and I'm drawn to others who can take an idea and run with it. Productive brainstorms are my mojo.