Grant West
Senior Director, Marketing Science at In4mation Insights
Based in Needham Heights, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Needham Heights
Industry
Advertising Services
Company size
30
Contact information
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g•••••••@in4ins.com
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Background
About Grant West
Marketing science leader specializing in advanced measurement analytics, including Bayesian marketing mix modeling multi-touch attribution (MTA), A/B & Lift testing, customer lifetime value (CLV) & churn prediction, and consumer choice modeling (conjoint) for pack-price architecture optimization. At in4mation insights (i4i), I lead consulting engagements for major brands across CPG, QSR, retail, e-commerce, and more leveraging i4i’s sophisticated analytics and powerful platforms to help clients activate business insights to drive growth. I hold a Ph.D. from the University of Arkansas and live in the Boston, MA area with my wife and teenage daughter. If I'm not working on DIY home renovations, you can find me at the local “muni” golf course down the street.
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