Graziano Colombo

Background

About Graziano Colombo

Track-proven success record as Global Sales Director, Country Manager and Business Developer for large and medium sized companies with well-known branded products (mainly in the luxury business). I took part in the re-launch of the MASERATI brand in Italy and in the international markets, a remarkable success in terms of sales and brand image recovery. I contributed to the success of D&G watches and jewels becoming the n°1 fashion brand in almost all the markets I managed. As Country Manager France for BIALETTI I doubled the sales in 2 years’ time, increasing by 7 times the net income. At the same time, as Export Director for Bialetti, I proposed innovative distribution forms, reorganized the Export Division, defined processes and procedures and reduced fixed costs. I also have an in-depth knowledge of business development in terms of geographical expansion (mainly, but not only, in East Europe, Asia and Africa), and Brand extension strategy. As a consultant I worked mainly for SME, with a special focus in company turnaround, realignment and go-to-market definition. Team-builder and dynamic, market/consumer oriented and results-driven, great analytical skills combined with a clear understanding of the overall view, are my main competences along with organizations, relational and negotiation skills. Briefly: a growth-seeker for branded-driven consumer businesses through strategic acumen, execution capability and international savvy. Specialties: Business strategy, export markets management, go-to-market strategy, project management, brand portfolio management, sales negotiation, business development, product innovation, pricing, events organization, P&L management, JV organization, scouting, marketing plan, strategic management, contracts, international marketing. Automotive, watches, jewels, sunglasses, sport goods, fashion, luxury.