Greg Bornstein

Background

About Greg Bornstein

I build high-performance sales teams by designing the systems, training, and coaching that fuel their growth. As a Sales Enablement and GTM leader, I’ve created onboarding programs, call frameworks, enablement playbooks, and outbound messaging systems that accelerate team ramp, boost conversion rates, and deliver revenue results. At LiftLab, I built the SDR org from scratch and led it to generate $31M+ in pipeline. I cut our lead-to-close time by 55% through sales process design, AI-integrated workflows, and enablement tools. I didn’t just lead reps — I built the infrastructure that enabled them to succeed. Prior roles in sales, growth, and even performance coaching taught me that enablement is more than tools. It’s training that sticks, coaching that elevates, and systems that scale. I bring creative firepower and operational rigor to every org I join. Currently expanding my toolkit in LMS systems (e.g, Lessonly, WorkRamp) and pursuing L&D certifications to deepen impact in sales learning environments. Let’s connect if you’re scaling a team and need someone who can design and deliver enablement that moves the needle. Keywords: Sales Enablement • Sales Training • Sales L&D • GTM Strategy • Onboarding • Coaching • Playbooks • Tech Stack • RevOps • Sales Process Optimization • Pipeline Acceleration • Learning Management Systems