Greg Bowell

Background

About Greg Bowell

I help client organisations solve their strategic and commercial marketing, brand and customer challenges, to deliver on their goals eg growth and ROI.Drawing on 12+ years of executive level experience, I have successfully led Marketing, Brand and Customer Experience teams and transformation, across a wide range of organisations and sectors.This diverse experience includes businesses, both mature and start-up, private and public, in fast paced, emotive, values based, sectors including FMCG, Franchise Retail Hospitality, Early Education, Government, Mining, Education, Community Service and NDIS.My passion is sharing how customer led insight, strategy and building emotive Marketing and brands, can inspire organisations, their people and their customers, to deliver higher levels of performance.Stakeholder engagement is key and my experience covers Boards of public and private companies, investors, executives, facilitation and project delivery across all functions, using frameworks to make the complex easy to understand.WHAT THEY SAY: 360 deg feedback says I am an empathetic, integrity based leader and coach, who inspires and fosters calm, collaboration, through vision and strategy, empowering accountability and delivery.Key Career Achievements:1. Leading a Marketing, Brand and Customer growth transformation for G8 Education, Australia’s largest, publicly listed Childcare provider, with 450+ centres and 21 brands. This involved- Foundational customer insight driven strategy, journey mapping and metrics- Launching a customer engagement centre integrated with CRM- New Digital Marketing strategy, platforms, emotive campaigns and content - New brand development and architecture- Innovation, including a new loyalty program2. Leading an award winning, brand transformation for The Coffee Club, Australia’s largest, homegrown, franchised cafe group within Minor DKL Food Group. This included- First Brand Vision and strategy transforming the culture and all aspects of the in store experience- New Marketing strategy, national promotions and loyalty program reversing negative customer counts- New high awareness, strategic, sponsorship strategy3. Founding a Customer led consultancy transforming Marketing, Brand and Customer for clients in the Non For Profit NDIS and Childcare sectors.4. Delivering award winning, Sales and Marketing programs, to double Revenue and treble EBIT within an ANZ, FMCG, food business owned by Goodman Fielder Australia.