Greg Buchanan

Background

About Greg Buchanan

As an Analytical Lead at Microsoft Advertising, I deliver sophisticated insights that influence digital marketing strategies and investment for marquee Travel brands on the Microsoft Advertising platform. With over 12 years of experience in the digital advertising industry, I have developed a deep expertise in analytics, data visualization, market research, and business intelligence. I leverage my skills and knowledge to create impactful presentations and reports that showcase the value and performance of Microsoft Advertising products and services, and provide actionable recommendations to optimize ad campaigns and reach target audiences. I also collaborate with internal and external stakeholders, including sales, product, and marketing teams, to identify and address client needs, challenges, and opportunities. My mission is to empower Travel advertisers to achieve their business goals and grow their market share with Microsoft Advertising.