Greg Carter

Background

About Greg Carter

A passion for art, film & photography initially led me to the world of advertising production. My foundation was built at Wieden + Kennedy, where I learned from the best creative minds in the business that the quality of the work must be held above all else. I’ve managed the production of award-winning visual content (incl. photo, video, CGI, animation, illustration) for the world’s most recognized brands. Professional Values: I approach all projects as a strong creative collaborator - I partner closely with clients and creative directors to formulate the stylistic approach and execute innovative and artistic content solutions. I strive to elevate the typical production process by offering inspiring ideas, curating unique creative talent, embracing new technologies, and determining the most effective methods. I believe in the power of strong business instincts and detailed project management skills - I’ve been responsible for negotiating and managing complex production budgets in excess of $1 million. I steadfastly follow my objective to consistently deliver exceptional brand assets while intelligently working within time, budget, and logistical constraints. Proven Skills: Creative research, planning & content development. Meticulous management of all production details for large-scale photo & video shoots. Development & training of production department staff. Sourcing & contracting world-class artistic vendors and content creators. Detailed budget management - estimating, bidding, negotiating, billing. Photo & video art direction - locations, casting, lighting & set design. Adept leadership of production teams & vendors. Oversight of all contracts, releases & legal compliance. Research & licensing of existing creative assets (stock photography/footage). Hands-on experience as camera operator/DP - video & still. Post-production management & editing (skilled with FCPX).