Greg Farrell

Background

About Greg Farrell

I’m a child of Greatest Generation parents. We grew up on Moonshots, three TV channels, cereal that was too sweet, Halloween where you knew every adult in the neighborhood and, oh, great music. Initially thought I'd be a political correspondent but decided on a career in telecommunications; almost as intense. It was the beginning of the wireless revolution. It was and is an ever-changing, dynamic business. We changed the way people communicated and the revolution continues. I am a Senior Business Development and Marketing Executive with an impeccable record of developing and executing profitable strategies for technology start-ups as well as for iconic US brands such as AT & T and ADT Security. Some notable accomplishments are: Start-Ups - Senior executive in building new, venture-funded businesses in the wireless and mobile marketing industries. Led Business Development team that grew incremental revenue from $0 to >$8M with continued sustained growth as rollouts continued at ADT. Increased Revenues - Led new B2B sector at AT & T resulting in $35M new revenues. New Channels of Distribution - Spearheaded Hispanic marketing channel resulting in $12M new revenue at AT & T. Developed 3rd party wireless Dealer Channel for both AT & T and a wireless MVNO. Strategic Partnerships - Negotiated strategic C-level partnerships with brands such as Verizon, State Farm, Ford, Pulte Homes and Southern California Edison. Leadership - Built and led cross functional teams as large as 750 people with emphasis on results, retention and diversity. Additional Competencies: • New Business Development • Technology Marketing • C-Level Negotiations • Strategic Development | Planning • Home Automation (IoT) Technology • Subscription Services | Demand Generation • Multi-Channel Distribution • B2C | B2B Marketing Expertise • Start-up | Restructure • P&L | Budgets • Joint Ventures | Strategic Partnerships • Cross-Functional Team Leader