Greg Handrick

Background

About Greg Handrick

I lead Lippincott in EMEA. Strategic advisor to CMO’s and CEO’s looking to transform their business (from Fortune 100 to new ventures) using brand and experience as a catalyst for change. For example: • Driving the reappraisal of Nokia as a leader in cloud networking – no longer mobile phones • Writing the strategy for the premiumisation and turn-around of Swarovski • Developing the go-to-market pitch narrative for Goldman Sachs Asset Management • Refreshing the story and identity of a private equity icon: Advent • Creating Fora, from scratch, the London-based rival to WeWork. By leveraging the analytical rigour drilled into me at McKinsey, the P&L marketing responsibility I held at Orange, and the many, many mistakes I’ve learnt from along the way, I’ve tried to forge Lippincott EMEA into something quite special: 1. Whilst structured problem solving is in our DNA, we’ve built a culture that nurtures creativity. This is essential if you want ideas to connect on a ‘human-level’. By pushing hard to develop a week-one hypothesis we create space in the project to focus on impact, not just reaching conclusions. Hired a team of crazy smart polymaths who get a kick out of complex decision-making industries like insurance, private equity, asset management, tech, industrials and energy. We know what it takes to ensure a strategy makes it to market and doesn’t just sit on a shelf – and have the track-record to prove it.