Greg Holland

Background

About Greg Holland

As an experienced organisational CEO, I bring a wealth of experience in government relations, global advocacy, stakeholder engagement, and industry collaboration. Throughout my career, I have played a critical role in redefining industry narratives and establishing strong alliances and relationships with key decision-makers, across industries, with deep experience in regulated sectors, such as the spirits industry. Built upon a solid background in public affairs, I hold an unrivalled understanding of political systems, both locally and globally, and how to strategically, and tactically, influence change and shape policy outcomes. My expertise in global advocacy has shown me how to navigate diverse regulatory landscapes and effectively engage with key decision-makers to drive policy outcomes that benefit industries at large. I am best known for my ability to bridge divides. A concise and thoughtful communicator, I ask the difficult questions to challenge the status quo and accelerate positive outcomes through new coalitions of support. I operate with lateral thinking and a strong focus on evidence, most recently shown with Spirits & Cocktails Australia, where I have invested in research and built advocacy capability to demonstrate how the spirits industry has valuable economic contributions in providing jobs, innovation, tourism and sustainability. Please feel free to connect.