Greg Matthews

Background

About Greg Matthews

Experienced Senior Data Scientist with a passion for transforming data into actionable business insights. With a background spanning exploratory research, segmentation, predictive modeling, A/B testing, and user experience (UX) research, I excel at bridging the gap between data and business strategy. Adept at uncovering patterns, optimizing marketing campaigns, and collaborating with cross-functional teams to solve business challenges. I thrive in dynamic, collaborative environments and enjoy mentoring junior talent, driving data-informed decisions, and presenting complex insights in accessible ways through data storytelling. Whether it’s forecasting player behavior, leading segmentation projects, or conducting UX testing, my mission is to align insights with strategy to drive business impact. Let’s connect to explore opportunities for collaboration, knowledge-sharing, and innovation. Core Competencies: Data Analytics & Visualization (SQL, Python, Tableau) Segmentation & Customer Profiling Predictive Modeling & Forecasting A/B Testing & Experimental Design Business Insights & Strategy Data Storytelling & Data-Driven Decision Making User Experience (UX) Research & Web Analytics Data Wrangling & Cleaning Stakeholder Engagement & Communication Collaborative Leadership & Project Management Qualitative & Quantitative Methods