Greg Messenger

Background

About Greg Messenger

25 years’ executive management experience leading creative, sales, digital and production teams with Australia’s largest media organisations. Specialising in original concept development to deliver engaging content creation, curation and amplification which immerse consumers in a premium brand experience. Engaging with internal and external stakeholders to drive new business and exponentially increase sales is reliant on my ability to offer a seamless integration of strategy, brand, truth and insights which are on brief and generate results. Culminating in $250 million in revenue and managing $1b in advertising. Expertise in creating and presenting integrated marketing communications to convince clients, agencies and stakeholders of the profitable outcomes of building relationships with consumers. Recognised ability to drive and mentor creative, sales, production and digital teams in the delivery of seamless brand experiences with a revenue and solution focus. Key brands include Caterpillar, Liebherr, Pirtek, Porter Equipment, Komatsu, Hastings Dearing, Terex Trucks, Volvo, Kinshoffer Group, Doherty, Auger Torque, Drake Trailers, McCloskey Int, Sony, Virgin, Nature Bee, Kellogg’s, Mercedes-Benz, Invisalign, Baileys Irish Cream, Fisher and Paykel, Sunglass Hut, Kmart, Baskin Robbins, ACP Magazines, Village Roadshow and Coffee Club. Key competencies • Advertising • Sales management • Advertising direct client sales • Creative copywriting • Communications specialist • Conceptual thinking • Innovative idea creation • Content creation • Integration • Brand management • Team leadership • Project management • Stakeholder engagement • Campaign specialist • Digital campaigns • Marketing communications • Presentation skills • Persuasive negotiation • Business development • Media • Advertising agency client sales