Greg Mincher

Background

About Greg Mincher

Over twenty years experience in the Australian and international wine field including all aspects of product strategy and planning, finance, new product development, supply chain, brand and customer relationship management, pricing, merchandising, product and packaging. Greg’s diverse wine and tourism business background comes from working with an array of wine brands, including Brokenwood, Clover Hill, Taltarni, Sandalford, Tamar Ridge, Grandin and Tower Estate, and major wine retailers Cellarmasters, Dan Murphy’s and Vintage Cellars. He serves on the board of directors for The Vintry, as well as advisory committees Hunter Valley Wine and Tourism Association and the Tourism Industry Council of NSW. Strong wine industry knowledge from vineyard to glass; sourcing, production, wine sales, customer service and wine marketing with a broad range of experience from cellar door, fine wine store to wine club management and online retail; including six years experience of a diverse brand portfolio management which included Cockatoo Ridge, Deakin Estate, Taltarni, Clover Hill, Brokenwood, Sandalford, Coriole, Tamar Ridge, Knappstein, Paul Jaboulet, Joseph Drouhin, Chateau de Sancerre, Grandin, Nederburg, Teachers Scotch and Castle Lager. Bachelor of Commerce in Marketing and a Roseworthy Wine Marketing graduate with a successful record of brand management within the wine industry. A conscientious, lateral thinking and hard working contributor who brings the experience of a retail manager, wine buyer and producer together with an understanding of the needs of the wine consumer to product portfolio management. Specialties: Leadership, New Product Development, Branding and Identity, Marketing Strategy, Demand Planning, Financial Management, Social Media and Content Management, Data Analysis and Forecasting, Marketing Strategy, Brand Management, Product & Packaging Innovation, Customer Relationship Management.