Greg Roth
Marketing Manager at Sme Industries
Based in Saratoga Springs, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Saratoga Springs
Industry
Architectural and Structural Metal Manufacturing
Company size
14
Contact information
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g•••••••@••••••.com
Phone
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Background
About Greg Roth
As the Marketing Manager for SME Industries, I lead strategic branding and communications for one of the nation’s premier structural steel companies. I manage the marketing efforts for our entire portfolio—including SME Steel, CoreBrace, SME Logistics, DuraFuse Frames, and Southwest Steel—translating complex engineering into clear, compelling stories. My background in photography and video production plays a central role in how we showcase our work. From capturing the scale and precision of steel fabrication to producing cinematic project spotlights, I use visual media to highlight the strength, innovation, and craftsmanship behind every structure we touch. From website development to digital campaigns and recruitment marketing— I'm always aiming to connect audiences with the people and projects that define SME. Whether it’s building brand awareness or supporting business development, I focus on delivering cohesive, impactful messaging across every platform.
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