Greg Roth

Background

About Greg Roth

My career and work passion are centered in direct response marketing. My background entails many aspects of direct response including digital, email, direct mail and print advertising. I thrive in the challenge of using these tools separately or together to bring a message to a buyer and to result in a revenue generating transaction for a business. I have had the opportunity and good fortune to work in nearly all phases of the direct response life-cycle. My knowledge and expertise include: • Program strategy and planning • Creative design of advertising, promotional mailings and electronic messaging • Extensive work with advertising agencies, designers and print production providers • Bidding, purchasing, budgeting and financial management and tracking • Program planning, implementation and tracking • List and media buying • Data processing and analysis • Printing and mailing production processes • Response and order processing and automation • Fulfillment, packaging and shipping • Response, package, list and design analysis • Budgeting and accountability I have experienced success in both the “for profit “ and “nonprofit” arena. I have extensive management experience in direct mail merchandising, catalog sales, customer acquisition and retention, fundraising and donor recognition programs, and a wide variety of special programs and projects. My basic nature is as a problem solver and a manager. I am adaptable and agile in dealing with the variations and complexities of the business environment. I thrive when I can bring together a team to solve a complex business problem and when I can lead that team to successfully surpass its goals.