Greg Shickle

Background

About Greg Shickle

I am an agency leader with 20 years' experience in delivering rapid and sustainable growth for clients, agencies, partners and individuals. Collaborative and inclusive, commercially and operationally focused, with an entrepreneurial spirit. Recent achievements include:+£200m of new business. I led the digital new business pitches and onboarding strategies for a number of UK and Global clients including Adobe, Danone and Audible. Set up the world's first division dedicated to AI powered Advertising. Built in collaboration with Google, this is an integrated team of experts in creative, automation, predictive algorithms, measurement, first party data and digital activation.+20% margin through delivering a strategy of automation, operational excellence, fixed and flex organisational models, specialist offshore practices and gold standard retention and recruitment.+40% incremental revenue by creating new service and commercial propositions that gave clients better access to the depth and breadth of our digital, data and technology talent. At the time of writing the model we built for MoneySuperMarket.com has been shortlisted at the European Search Awards https://europeansearchawards.com/2023-shortlist/+£10m incremental revenue for clients by accelerating their digital maturity. We co-created safe and effective strategies for deploying automation, integrated business intelligence and workflow systems, and flexible organisational structures.