Gregory Robinson

Background

About Gregory Robinson

Solving business problems with AI, Data & Strategy. Fractional CMO and AI-Growth Strategist who transforms marketing chaos into systematic growth engines. I specialize in building revenue-driving systems that deliver predictable results while eliminating wasted ad spend. Leadership Impact- Orchestrated 100% YoY growth while maintaining 4x+ ROAS across $120k+ monthly ad spend - Built strategic multi-channel campaigns across TikTok, LinkedIn, Facebook/IG, YouTube and Google - Scaled qualified lead generation from 50 to 250+ per quarter through optimized user journeys - Optimized a 40-point scorecard system that became our highest-converting lead magnet with dynamic personalization - Reduced cost per lead through creative optimization, data/Logos and channel strategy Strategic Capabilities- Omnichannel Marketing Leadership - Performance Marketing & Analytics - Marketing-Sales Alignment Systems - Lead Qualification & Conversion Optimization - Data-Driven Decision Frameworks - Team Leadership & Process Development My approach combines strategic vision with tactical execution, focusing on- Identifying 80/20 opportunities for maximum impact - Creating efficient feedback loops between marketing and sales - Implementing cross-platform attribution and reporting - Optimizing resources across creative, media buying, and technology - Building scalable marketing operations that drive predictable growth With dual expertise in technology (11 years in software development) and marketing leadership, I bridge the gap between complex technical products and effective market positioning. Currently leading comprehensive marketing operations across paid media, creative production, and marketing automation. Specialized in hyper-targeted LinkedIn event marketing, integrated funnel systems, and dashboard diagnostics that provide clear visibility into performance metrics.