Gregory Shefler

Background

About Gregory Shefler

Having worn just about every hat in online business, I bring a holistic approach to eCommerce success: It’s all about being able to see the forest AND the trees to understand how the various components of eCommerce work together. My background spans project management, SEO (increasingly, GEO), brand development, MarTech, business intelligence, price modeling, website development, and more. I’ve grown successful online businesses from the ground up; established thriving eCommerce growth programs for existing companies; and spearheaded digital transformations. I find that one of the biggest things that hinder companies is lack of business intelligence and a clear vision for success. As a data and project management nerd, I build out eCommerce programs based on solid analytics and thoughtful strategies. Successful online business happens on a continuum—not as a one-and-done exercise. It’s a big part of why I continue to find this field so rewarding and fascinating, and I’m still having a blast doing it.