Gretchen Rowe

Background

About Gretchen Rowe

Driven by a passion for creating extraordinary experiences, Gretchen has spent nearly two decades transforming luxury entertainment with Élan Artists. As the Executive Director, she has worked alongside founder Josh Friedman to build the company into a globally recognized leader.As the driving force behind Élan Artists’ headliner procurement and curation team, Gretchen has produced and executed exclusive performances from industry giants such as Lady Gaga, Dan + Shay, and Flo Rida. Gretchen's meticulous approach, combined with effortless finesse and strategic communication, ensures that both clients and headliners experience a seamless journey from start to finish. With a unique blend of musical expertise and logistical prowess, Gretchen has built a team that turns the most discerning clients’ visions into breathtaking performances, whether for a private headliner performance, a wedding weekend, or a corporate gala. “As the primary contact for us, Gretchen was an absolute rock star from start to finish. Beyond just getting the job done, she adapted to our unique operating style and integrated extremely well with our entire team. For us, this makes or breaks an event.” - A-List Tour Manager