Gretchen Rusden

Background

About Gretchen Rusden

I’m a strategic and creative marketing leader passionate about connecting people, purpose, and possibility. As Director of Marketing for the Chamber of Commerce, I oversee brand strategy, digital communications, and storytelling across key initiatives including Workforce NOW, Next Gen, and Leadership Fredericksburg. I specialize in transforming ideas into campaigns that engage members, elevate community impact, and strengthen our regional workforce. From event marketing and email strategy to web content and partnerships, I focus on clear, authentic communication that builds trust and connection. I believe great marketing balances strategy with heart, combining big-picture vision with meaningful storytelling. Collaboration and creativity are at the center of my work, and I’m driven by opportunities to amplify voices, celebrate impact, and make a difference in our community.