Gretchen Wustrack

Background

About Gretchen Wustrack

Seasoned design leader, educator and entrepreneur with deep experience building talented multidisciplinary teams, developing creative capacity and leading strategic innovation programs at Fortune 100 companies, government agencies, non-profits and Silicon Valley start-ups. Through Curiosity Atlas, I help organizations innovate and grow by helping teams deeply understand their customers, ask new questions, collaborate across (and beyond) their organization, make unique creative connections, design solutions that delight customers and galvanize action to deliver business value. Prior to Curiosity Atlas, I spent over a decade at global design and innovation firm, IDEO, tackling systemic challenges and leading the Consumer Health and Asia business units.I am committed to inspiring and empowering the next generation of design leaders. I lecture at the Stanford d.school and serve on the board of San Francisco’s Museum of Craft & Design.Expertise: human-centered design, design thinking, innovation strategy, design research, user experience vision, experience design, program design, systems thinking, innovation training, culture-building, workshop facilitation, design for behavior change and The Curiosity Advantage.Interests: futures thinking, design for racial equity, education.