Guenter Olbrich

Background

About Guenter Olbrich

General Manager and Marketing Professional with 30+ years experience in development, marketing, sales and service of complex solutions especially in the medical device industry. The successful expansion of existing device businesses towards a more comprehensive solution and lifecycle business has been a common theme throughout my career. My success is based on a thorough understanding of solution selling, relevant technologies in the medtech industry, portfolio management towards clear differentiation in the marketplace and procedural know-how to ensure excellence in project business and the service of technical solutions. Key Competencies - More than 25 years’ experience in management of global business areas at companies such as Philips, Olympus, Getinge - 25+ years‘ experience in portfolio and lifecycle management of medical devices - 30+ years‘ experience in consulting and sales of complex investment goods Professional Focus Areas - Strategic and operative marketing - Business Management - Business Development - OEM Business - Product Management - Product development especially with respect to usability, serviceability and connected devices - Marketing of technical systems with focus on overall customer value and complete lifecycle - Service Management and Aftermarket - Change management and organizational development in the build-up of new business fields - Process excellence along the complete value chain Soft Skills - Focus on targets, achievement and often overachievement of business goals - Entrepreneurial spirit, open minded and curious, optimistic, resilient to set-backs - Team lead, talent to build up strong and stable teams, proven track-record of high staff retention