Gui Selles

Background

About Gui Selles

I'm a marketing operations specialist with over a decade of experience building scalable growth systems for B2B and DTC brands. My work bridges strategy and execution—using automation, AI, and data to drive results across the full funnel. I’ve led initiatives across CRM migration, marketing automation, campaign orchestration, and workflow design. Whether it’s building a lead-gen machine, launching a high-converting paid media campaign, or automating internal processes from onboarding to reporting—I deliver solutions that connect teams, simplify execution, and scale results. Tools I work with daily include HubSpot, Go High Level, Zapier, Make, Google Ads, Meta Ads, GPTs (custom-trained), and advanced analytics stacks. I’ve built affiliate programs, hiring pipelines, creative production flows, and reporting systems from scratch. I thrive in fast-paced, collaborative environments where marketing, sales, and tech come together with clear goals, automation-first thinking, and a bias for action.