Seniority
Manager
Department
Sales & Business Development
Location
Lisbon
Industry
Retail
Company size
93K
Contact information
Reveal Guilherme's email and phone
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g•••••••@••••••.com
Phone
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Background
About Guilherme Ribeiro
I'm a results-driven retail leader with 17+ years at IKEA, currently leading customer strategy and omnichannel experience for IKEA Portugal. My focus is creating seamless, rewarding customer journeys across physical and digital channels — driving growth through data, affordability, and service excellence. I thrive on cross-functional collaboration, building high-performing teams, and ensuring the customer is at the center of every decision. I’m especially passionate about aligning commercial strategy with customer expectations, improving the Happy Customer Score (HCS), and supporting innovation that makes everyday life better. Always up for a challenge — and a strong believer that great customer experience starts with great teamwork.
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