Guillermo Tena

Background

About Guillermo Tena

As an entrepreneur and Head of Growth, I've successfully-Built and scaled digital products from scratch-Scaled businesses without external funding-Led growth strategies that secured high-profile clients-Leveraged deep consumer behavior insights and creative business models‍ Over the past 10 years:I’ve been deeply immersed in tech with a lifelong passion for marketing, blending experiences that range from-Launching theme parks (Calaverandia & Navidalia)-Product development and Brand conception for the world’s best soccer goalkeeper (Gigi Buffon)-Building an APP that serves to AMEX, CONTINENTAL, MARS, BIMBO and many others (KHERO)This journey allows me to bridge technical development with user-centric design, creating impactful products rooted in-Advanced user behavior-Brand awareness-Beautiful interactions HighlightsKHERO Developed a native app (iOS & Android) that converts kilometers walked or run into charitable donations- Built B2B & B2C models and a robust CMS platform- Applied motivational psychology and user behavior insights Serving global enterprise clientsArcady ConsultingStrategic guidance for an AR platform using QR codes Enhanced user engagement Generated actionable offline data through deep consumer insightAltruus Directed growth for a social gifting app-Applied behavioral insights- Helped secure investment rounds and achieve product-market fitNew Business Development in Tech Manage strategic accounts like Coca-Cola FEMSA and Farmacias Benavides (Walgreens)Consulting & Nearshoring Partnered with two global IT consultancies specializing in software development- Focused on LATAM-based developer teams- Emphasized consumer-driven strategy for U.S. and international markets🧠 What drives me?I’m passionate about:CreativityContinuous learningBehavioral branding & consumer psychologyAs a university lecturer in Consumer Behavior, I integrate theory directly into product development,enhancing user experience and satisfaction at every step.🤝 Let’s connectWhether you’re building something new, exploring business models, or just curious to exchange ideas.I’m always up for a good conversation around growth, product, or consumer behavior.