Guneet Keith

Background

About Guneet Keith

Being an ardent follower of logical thinking and a graduate in mathematics, I have always been extremely fascinated by the deep effect Analytics has on everyday business. I identify as a young analytics professional with ~5 years of hands-on experience in Analytics/Business Consulting with a focus on predictive & prescriptive analytics modelling and a specialization in unsecured credit risk modelling. I am experienced in leading and executing multiple strategic initiatives aimed towards increasing customer profitability and/or mitigating credit risk including, but not limited to, 1. Retail Customer Lifecycle Management - Acquisition, Existing Customer Management and Collection strategies 2. Pre-Sales Analytics- Collaborated with senior management on multiple analytical POCs 3. Marketing Analytics- Formulated Cross-sell and Up-Sell strategies, Propensity scorecards(Affinity/Response based models), Pricing and Promotions 4. Customer Attrition(Churn) and Retention Analytics 5. Risk reporting - Portfolio Quality Review reporting and Analytics Technical skills: SQL, SAS, Python, MS Office(Excel, PowerPoint, Word, Access), Tableau