Gunjan

Background

About Gunjan

With over nine years of experience, I currently serve as Assistant General Manager at FirstCry.com, leading the NPD, R&D, and Quality teams for the consumables category. My role focuses on driving product innovation, streamlining global launches, and optimizing formulations to enhance cost efficiency and compliance. Collaborating with cross-functional teams across marketing, sourcing, and legal, I contribute to brand positioning and profitability through data-driven strategies and market insight. Previously, I played a pivotal role in scaling FirstCry's Home Brand consumables portfolio, launching over 140 SKUs and strengthening supplier relationships. My expertise lies in category expansion, vendor negotiations, and consumer research. Passionate about leveraging creativity and innovation, I aim to deliver value through consumer-centric product development and strategic leadership.