Gus Masoud

Background

About Gus Masoud

Experienced business owner with a history of leading in the construction industry. Skilled in entrepreneurship, concrete, team leadership, and marketing strategy. A strong business development professional with a Bachelor of Commerce focused in Marketing and Management from Concordia University. Gus thrives on travel and learning about different cultures while enjoying all the challenges that life has to offer. Purlift's CEO is the driving force behind his company and his successful team. Being in business most of his life, having operated a highly successful travel agency, a number of very popular restaurants and a fast-paced pool service and supplies company. It was actually in the pool industry where Gus identified the glaring need for a company such as Purlift. On a regular basis, Gus encountered concrete pool decks that had sunken, whose owners had spent small fortunes to replace, and thought to himself "There has to be a better way". Always conscious of how he could save money for his clients, he pursued this opportunity and the rest is history. His passion is contagious and he is very well respected by both clients and co-workers.