Gustavo Antony

Background

About Gustavo Antony

Innovative and natural entrepreneur, with expertise in branding, marketing and commercial areas. Started from scratch, in Brazil, the events agency Social Couture, the festival Réveillon aMar Boipeba, the tapas bar Social Lab, and in Portugal, the Haus Collection Portugal realty. In 2014, founded his 1st company in the entertainment market. The Social Couture, an event production and PR agency, had outstanding performance in Brasília-DF, Brazil's capital city, Trancoso and Boipeba,both in Bahia, until the beginning of 2020. Social, as it is known, developed several innovative labels always focused on Brasília's jet set. The company grew and gained national visibility quickly, having been chosen, in 2015, as the organizer of the 1st Esbórnia's edition away from Rio. In 2016, launched the 1st edition of what would become, in just two and a half years time, one of the main New Year's Eve events in the whole country. The festival Réveillon aMar Boipeba took place from 2017 to 2020, at the, paradisiacal and under explored, Boipeba's Island, in Bahia. The enterprise stood out for its innovative concept, branding, customer segmentation and social-environmental responsibility. In 2018, Social was selected to launch the 1st edition in city's history of another national phenomenon: Arca de Noé. Since then, it has conquered the preference of Brazil's biggest brands and held, in a pioneering way in Brasília-DF, editions of Esbórnia-RJ (2015, 2016, 2017, 2018 and 2019), Arca de Noé-RJ (2018), Music Motion-SP (2018), Luau do DDP-RJ (2018) and Resenha do Mumu-RJ (2019). Besides being a reference of great franchises, Social created successful brands, such as Bondinho and Savage Party. It is co-founder of one of the first jet setter events in the whole country, the Festa Paradiso, with another historical milestone for a company from Brasilia: an edition in Trancoso (Bahia). In 2019, opened the Social Lab Bar, the 1st bar in town to carry the name of an event planning agency and elected by Pernod Ricard one of the most exclusive Chivas XV embassies in Brazil. It was designed to be one of the most avant-garde Gastro bars in Brazil, combining futuristic architecture to a show kitchen, an unique fusion cuisine menu to a great bar mixology. In 2020, along with the strategic and economic impacts of the Covid-19 pandemic on these markets, the opportunity to anticipate a personal 2025 plan came. In 2021, within 7 months based in the new country, founded his 1st international business in the effervescent portuguese real estate market, the Haus Collection Portugal.