Guus de Hoog

Background

About Guus de Hoog

At Elitac Wearables, we strive to improve people's daily lives, by developing meaningful wearables from idea to commercially viable product – and any stage in-between – for the medical and safety domains. We specialise in integrating electronics and textiles, with a particular focus on haptic feedback technology and sensors. With our wearables, we want to help improve the daily lives of at least one million people before 2035. My role as Creative Director involves:> Inspiring the team, making sure all disciplines of wearable design come together in our meaningful projects (hardware, software, product, fashion & ux design).> Ensuring the company brand identity and Core Values are well implemented and lived.> Make sure we keep learning and improving the way we work and what we make. My role as Commercial Director involves:> Inspire new clients and envision what wearables could look like for their business.> Explore new business opportunities.> Exploring and executing cross platform marketing and sales activities, making sure the Sales funnel is filled.> Presenting marketing and sales data to the board. Development projects include:> BalanceBelt: Giving balance disorder patients back their freedom > NeuroShirt: Allowing surgeons to stay focused and operate more safely > SmartShoulder: Keeping service engineers safe, even in remote areas > Mission Navigation Belt: Helping soldiers stay safer by letting them concentrate fully on their surroundings while navigating Research projects include:> WEAFING: Developing an electro-active textile that will revolutionise wearables design | Funded by the European Union’s Horizon 2020 > GaitKeeper: Making it easier, faster, and safer for above knee amputees to learn how to walk with a prosthesis | Funded by Eurostars > 3DNav: Helping visually impaired people move around more safely | Funded by the Province of Utrecht