Guy Berechit

Background

About Guy Berechit

Global President, Executive Board Member, Strategic Consultant with over 25 years’ Experience Leading Strategic, High Growth Businesses for Johnson & Johnson and GlaxoSmithKline. Guy Berechit is Currently Working with Leading Companies and Private Equity to Drive Acquisitions, Shape Competitive and Sustainable Growth Strategies and Execute Plans. He led the creation of the GSK Skin Health portfolio combining strategic assets from both GSK and STIEFEL to establish a Dermatologist Recommended Portfolio of consumer preferred brands. The portfolio includes leading Over The Counter brands in North America, Asia, Europe and Latin America including Physiogel, Panoxyl etc. Guy was responsible for Strategy, Innovation, Insights, Net Sales and Profit delivery for the Global Consumer Portfolio reporting to the CEO. Guy Berechit was Global President for Johnson & Johnson Beauty Care in Europe, Africa and the Middle East. Guy was responsible for the region’s marketing strategy, P&L and functions including; Strategic Planning, Consumer Insights, New Product Development and Communication Strategy. In this capacity Guy managed Global Equities and was responsible for delivering Innovation. Guy was also fully responsible for all Commercial Operations for Beauty, Baby Care and OTC's in four key European markets including France, UK, Italy and Russia. Guy was President of Johnson & Johnson's US Consumer Product Company. This Skin Care division was the fastest growing division in the J&J Consumer Sector and its brands were the fastest growing in the US and Canadian Skin Care Category. Guy managed the full P&L and led all Marketing & Sales initiatives for the United States. Guy led Strategic Acquisitions and Developed & Launched all Innovation across North America. Specialties: Leadership, Strategy, Skin Health, Global Management, Marketing, Consumer Insights, 25 years in Skin Care and Beauty Care, Innovation, Portfolio Management, Communication and Talent Development.