Gwen W.

Background

About Gwen W.

Innovative and seasoned brand and marketing leader with over 12 years of expertise in strategic marketing and branding, product development and launch, and global commercialization. Focused on a strong customer-centric approach, leveraging user research to build the right solution for the right audience, building brands by championing loyalists. Experienced in B2B and B2C marketing across retail and e-commerce channels, driving growth, and aligning business initiatives with market needs across multiple industries. I lead the "why" and "how" behind brand and product storytelling, go-to-market and 5-star launch strategies for increased conversion and even greater customer loyalty. I'm obsessed with working across all teams and driving toward telling the most compelling story that will help customers become advocates.Key Accomplishments:Volk Optical: Drove market penetration and brand visibility by leading go-to-market strategies for new product launches, enhancing sales enablement and merchandising efforts.LifeStraw: Developed go-to-market strategy for new products by integrating inputs from product, sales, marketing, and supply chain teams, ensuring successful launches with channel partners through communication guidelines, creative briefs, and launch readiness.Stanley Black and Decker: Achieved double-digit growth and an incremental $34M in sales by managing a $200M business at Lowe’s, successfully launching the Craftsman brand through strategic negotiations and promotional activities.