Hailey Philander

Background

About Hailey Philander

I am a forward-thinking Communications Specialist with expertise spanning Product Communications, Crisis & Reputation Communications, Corporate Communications, Media & PR Relations and Events Management. With more than 8 years of experience spearheading and supporting the development and execution of high-impact communication & PR strategies, my hands-on approach and oversight have maximised brand value through strategic storytelling, positioning and packaging. Prior to joining BMW Group South Africa, I provided a mix of media relations and internal communications to PR agency clients that included multinational companies such as Ford, Jaguar Land Rover, Castrol, WesBank and Sasol. I worked as a journalist and editor for more than 10 years, with a particular focus on the South African and international automotive industry. Beyond my expertise, I am a detail-oriented, transparent, efficient and data-driven leader who leverages creative problem-solving and cross-functional collaboration to develop innovative solutions that are bottom-line focused, whilst providing support and pathways to nurture relationships with key stakeholders and roleplayers, partners and industry leaders. My skills and expertise include: Internal & External Communications Strategy Development & Implementation Media & Public Relations Support Content Creation: Writing & Editing Account Planning & Management Editorial Planning & Execution Stakeholder Engagement I’m always looking forward to adding value, so if you need someone who can successfully contribute to your company’s bottom-line, feel free to connect with me.