Hailey Sipe

Background

About Hailey Sipe

I help organizations streamline their operations by building and managing the technical systems that keep businesses running smoothly. With hands-on experience managing multiple client accounts simultaneously, I bring a unique combination of executive support excellence, deep technical knowledge, and a proven ability to train teams on complex systems: •CRM Management: Keap (Infusionsoft) workflows, campaign sequences, contact management •Marketing Automation: Zapier integrations, custom workflow building •Communication Systems: RingCentral Business SMS setup and administration •E-commerce Platforms: WordPress and Shopify management •SMS Compliance: TCPA, TCR, A2P 10DLC registration and carrier approval processes •Business Tools: QuickBooks Online integration, Google Admin, OnceHub scheduling, Wix •System Integrations: API configurations, webhook processing, field mapping : As an Executive Assistant at Lead-Stack, I've managed complex automation workflows for multiple clients including X-it Outdoors, Lifetime Equipment, and MYSA youth soccer. I don't just support executives—I build the systems that make their businesses more efficient. My approach combines meticulous attention to detail with strong problem-solving abilities and a talent for training others on complex technical systems. Whether troubleshooting a failed automation, building a custom integration between platforms, ensuring SMS compliance across marketing campaigns, or creating documentation and training materials for team adoption, I deliver reliable solutions that work: Before specializing in CRM and automation, I served as Assistant Trainer at Trajector, where I developed training programs, created instructional materials, and coached teams on case management systems and processes. This experience, combined with my technical expertise, allows me to not only implement systems but ensure teams can effectively use them. I'm currently seeking opportunities where I can leverage my administrative excellence, technical expertise, and training abilities to support leadership teams and optimize business systems.